Best commercials created with Blender in 2012
Alexandre Prokoudine 
31. Dec, 2012
12 Comments
Some people are wondering, where the finished work with Blender is. Libre Graphics World cooked up a list of 7 best commercials created with Blender in 2012.
We picked ads created in different styles: motion graphics, cartoons, live action etc.
Ad campaign for Hugo Boss store in London
Schokolade Filmproduktion created this commissioned video for the new Hugo Boss flagship store in London. Blender was used to create the fluid and ocean simulations.
The studio created another video with Blender for the same client.
Iceland Express ad campaign
Miðstræti, a studio from Iceland, created a new series of commercials for Iceland Express — an airline company they've been working since 2011 or so. Here's one of them.
You can watch a dozen of other videos from this ad campaign (mostly from 2011) rolled into one on Vimeo. And if you are really curious, there's a podcast with the studio's animator, Hjalti Hjálmarsson, on Process Diary.
Personal Financial Manager commercial
Juan Carlos Montes of MoxStudios created this commercial on Personal Financial Manager for Banco Popular. All the modeling, animation and rendering was done with Blender.
Original rendering was created with Blender Internal. The one above is a later version rendered with Cycles.
Frutmotive soda commercial
Earlier this year ARt DDs created a new commercial for “Frutmotive”, a Russian soda drink. They still use Adobe After Effects for compositing. However in a personal conversation Alexander Zubkov revealed that the team is currently testing Blender for compositing in another project. He says, basically, it’s all down to having a well tested workflow.
You can also watch “the making of” video.
By the way, the team recently updated their Volume and Mass Calc script to work with BMesh. Here is direct download link.
Goldfish Man ad
The “Goldfish Man” commercial was created by Richard Lyons for a chain of electronics stores in Sweden.
All modelling, rigging animation was done in Blender. Rendering was made with Blender Internal. You can read more details on Blendernation.
Webase.it commercial
This commercial played on the client's website was created entirely with Blender: both CGI, compositing and post production. The work was done by Fab design team.
IBS Study Tour 2012 ad
Guillermo Espertino created a commercial for IBS, a Spanish candy factory, together with Juan Pablo Bouza, David Teres, Michael Berhanu and Adriano Oliveira.
Guillermo's style is quite distinctive: he relies on animation of bitmap and vector graphics created with GIMP and Inkscape, and uses a similar vivid color palette throughout most commercials he makes.
Was it useful? There's more:
- Interview with Thomas Krijnen on IfcOpenShell, Blender and architecture
- Interview with Sintel's art director David Revoy
- 3Delight exporter for Blender updated to feature new global illumination method
- Customized MyPaint gains animation for a new open movie project
- Recast & Detour project getting ready for Blender 2.60
wonderful, Hail blender, i hope VFX aspect of it will be more utilized soon.
Hey! Thanks for the mention!
It’s an honor to have one of my ads among these amazing works.
Regarding the color palette, it’s mostly coincidental. The original identity and cliparts for the IBS commercial were created by the company’s designer and handed to me, and the palette turned out to be quite similar than the one used by the other two clients we made ads for.
So if they look all the same isn’t our fault. At least not entirely :-p
Cheers!
Hah! I love how the IBS ad showed a browser defaulting to use DuckDuckGo!
WOW! They are amazing. Thank for share, i got reference for my student holiday project :D
All of them are great! Realy Pro grade works! Congratulation! But the one is not in the list. I dont remember the name. It is an ad made to Italian TV. It shows a pop up book style video remembering parents that some tv content is not good for children. You can foul people telling it was made with big software houses software costing thousands dollars. But it was made with Belender.
@Gez, just keep doing those commercials :)
@Ice Berg, I haven’t come across that one. Thanks for the pointer, will have a look!
Fix the first link:
hhttp://www.redsharknews.com/business/item/173-blender-love-it-and-or-hate-it
Double “h” there is :)
it’s missing Meigo Kukk animation here: Potato Mech
https://vimeo.com/54087048
good quality
a short making of:
https://vimeo.com/56036873
I’d also add Got Milk
http://vimeo.com/49303977
by Eugenio Pignataro, Nahuel Belich, Julieta Boechi and others.
The modelling and rendering was done entirely in Blender (cycles). The compositing was done in Nuke and the animation was done in XSI. A cool mixed-pipe work, and Blender proved to be able in that context.
One more and you can extend the list to 10 :)
@Aaron Wolf: Well spotted, sir ;-)
@Gez, Extending the list to 10 wasn’t the point :) Some awesome commercials are simply ungooglable. You’ve got to know the studio and that they use Blender. That said, it looks like I can now make it a 10.
@e5dy, @olbi, thanks! :)
WOW! Great curation Alexandre. I love the Hugo Boss effort.
@Aaron: Well spotted +1. I love DuckDuckGo
the videos are realy awsome, like it .